“OUAI means yes, in that casual, Parisian way. It’s about saying yes to being that effortlessly cool girl. To getting real. And to looking chic, no matter how many followers you have.” – Jen Atkin, OUAI Founder + Celebrity Hairstylist. With the right products and insider tips, every girl can wake up with model off-duty hair vibes. With multi-use products, effortless-looking hair actually is effortless.